Privacy Policy | Blueprxnt

Blueprxnt LLC (“Blueprxnt,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard information when you visit our website (blueprxnt.com), interact with our services, or participate in coaching, community membership, consulting, or educational programs.

1. Information We Collect

Personal Information You Provide:

We collect personal information you voluntarily provide, including but not limited to:

Name, email address, phone number, and mailing address
Date of birth and age
Information submitted through website forms, applications, and intake questionnaires
Payment and billing information (processed through secure third-party payment processors)
Communication records (emails, text messages, app messages, video call recordings if applicable)

Health and Performance Data:

As part of our coaching and diagnostic services, we may collect sensitive health-related information, including but not limited to:

Bloodwork results and biomarker data
Body composition data (DEXA scans, Springbok MRI, kinanthropometric measurements)
Genetic testing results
Hormone testing results (DUTCH panels)
Micronutrient and metabolic assessment results (NutraEval)
Fitness testing results (VO2max, lactate threshold, RMR, movement screens)
Gut health testing results (GI Effects stool test)
Environmental toxin screening results (PFAS)
Heart rate variability (HRV) and resting heart rate data
Wearable device data (Whoop, Oura, and similar devices)
Sleep, nutrition, training, and recovery logs submitted through our coaching app
Medical history, medication use, and supplement information
Photographs and body measurements
Psychological and behavioral assessment data (Inner Capacity questionnaires)
Blueprxnt Performance Health Score data

Non-Personal Information:

We may automatically collect non-personal data, including:

Browser type, operating system, and device information
IP address and approximate geographic location
Website usage analytics (pages visited, time on site, referral source)
Cookie and tracking technology data

2. How We Use Information

We use collected information to:

Deliver coaching, diagnostic, and consulting services
Review and process coaching and program applications
Create and manage individualized health and performance protocols
Coordinate testing and diagnostics with physician partners and laboratories
Communicate with you regarding your program, protocols, and progress
Generate and update your Blueprxnt Performance Health Score
Provide community membership services (The Lab)
Deliver Professional Training and educational programs
Process payments and manage billing
Respond to inquiries and provide customer support
Improve website functionality and user experience
Send newsletters, educational content, and marketing communications (with your consent)
Comply with legal obligations

We do not sell, rent, or trade your personal information or health data to third parties for their marketing purposes.

3. How We Share Information

We may share your information in the following limited circumstances:

With Your Consent:

With your physician(s) or healthcare providers when you authorize us to coordinate care or share test results
With your team’s performance or medical staff (for athlete clients who request collaboration)
With your agent or representative (for athlete clients who authorize this)
With training facilities or coaching partners (for athlete clients who authorize this)

With Service Providers:

Payment processors for billing and transactions
Testing laboratories for bloodwork, genetic testing, and diagnostic services
Coaching and communication platforms (apps, email services, video conferencing)
Website hosting and analytics providers
Cloud storage providers for secure data management

As Required by Law:

To comply with legal obligations, court orders, or government requests
To protect our rights, safety, or property
To enforce our Terms and Conditions

All service providers are required to maintain confidentiality and use your information only for the purposes for which it was shared.

4. Health Data and Sensitive Information

We recognize that health and performance data is particularly sensitive. We take additional precautions with this information:

Health data is stored separately from general contact and marketing information
Access to health data is limited to Pratik Patel and authorized personnel directly involved in your care
Health data is never used for marketing purposes
Health data is never shared without your explicit written consent, except as required by law
When you terminate coaching services, your health data is retained for a reasonable period for continuity purposes and then securely deleted upon request

5. Data Protection and Security

We implement reasonable administrative, technical, and physical measures to protect your information, including:

Encrypted data transmission (SSL/TLS)
Secure cloud-based storage with access controls
Limited access to personal and health data on a need-to-know basis
Regular review of security practices

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your information.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience and collect usage data. You can manage cookie preferences through your browser settings. Disabling cookies may limit certain website functionality.

7. Third-Party Links

Our website may contain links to third-party websites, tools, or services. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

8. Email and Marketing Communications

If you subscribe to our newsletter or provide your email through our website, we may send you educational content, program updates, and marketing communications. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Health and performance data may be retained for the duration of your coaching engagement and for a reasonable period afterward to support continuity of care.

You may request deletion of your data at any time (see Your Rights below).

10. Your Rights

You have the right to:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information and health data
Portability: Request a copy of your health data in a commonly used format
Opt-Out: Unsubscribe from marketing communications at any time
Withdraw Consent: Withdraw consent for data sharing with physicians, team staff, or other third parties at any time

To exercise any of these rights, contact us at [email protected].

11. Children’s Privacy

Our services are not directed to individuals under the age of 18 without parental or guardian consent. College athletes under 18 may participate with appropriate parental or guardian authorization.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the website or services after changes constitutes acceptance of the updated policy.

13. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact:

Blueprxnt LLC
Email: [email protected]
Website: blueprxnt.com/contact