Product & Investment Advisory
Product and Investment Advisory
Practitioner depth meets strategic perspective.
Most health tech founders and investors don’t have a practitioner who has been on the field, in the lab, and in the product development cycle. I bridge the gap between clinical credibility and commercial viability.
Discuss an EngagementWhat I Provide
Product and Brand Advisory
Strategic guidance for health, wellness, and fitness companies on:
- Product development: Ensuring your product solves a real problem for practitioners and end users, not just a market gap on a pitch deck
- Clinical positioning: Translating science into messaging that resonates with both practitioners and consumers
- Go-to-market strategy: Identifying the right channels, partnerships, and positioning to reach your target market
- Content creation and thought leadership: Technical content, white papers, webinars, and social media strategy built on real expertise
- Practitioner adoption: Understanding what practitioners actually need, how they evaluate products, and what drives recommendation
I’ve served as Director of Human Performance at Nix Biosensors (PE-backed sports tech startup), overseeing the physiology department and leading the product from development to market launch. I’ve designed sports team pilots, data collection studies, accuracy validation, and app frameworks. I know what it takes to bring a performance health product from concept to adoption.
Due Diligence for Investors
Technical and market evaluation for VC firms and PE groups investing in:
What I assess:
Product validity
Does the science hold up? Does it actually work?
Competitive positioning
Where does this sit in the market and who are the real competitors?
Practitioner adoption potential
Will the people who matter actually use and recommend this?
Clinical evidence and claims
Are the marketing claims defensible?
Market timing and trajectory
Is this trend real or hype?
I evaluate from both the practitioner side (will I use this with my clients?) and the strategic side (does this make sense as an investment?). Most due diligence teams have one or the other. I bring both.
Executive Wellness Strategy
Helping organizations build measurable, outcomes-driven performance health programs for leadership teams.
This goes beyond wellness perks (meditation apps, step challenges, gym stipends) into real systems that impact cognitive performance, stress resilience, and executive longevity:
- Comprehensive health assessments for leadership teams (bloodwork, body composition, fitness testing)
- Performance health education and workshops
- Program design with measurable KPIs and ROI tracking
- Ongoing advisory on program evolution and vendor selection
- Integration with existing benefits and HR infrastructure
Clients
Health and Wellness Brands
- •AIM7
- •Helaina
- •Pure Green
- •Xymogen
- •Nix Biosensors
- •Select Proformance
- •Seedbox
Venture Capital and Investment
- •TXV Partners
- •Sequence Equity
Testimonial
Working with Pratik was a fantastic experience. He brought credible scientific expertise, genuine curiosity, and a clear thought-leadership presence to our work with a novel biotech ingredient in the clinical nutrition and dietary supplement space. He quickly immersed himself in the science, translated complex information into clear, engaging content, and helped us create impactful pieces across LinkedIn, Twitter, webinars, and customer-facing presentations. Beyond his knowledge, Pratik’s calm, approachable demeanor and ability to communicate in a relatable way made him an exceptional spokesperson for our brand. His work generated strong engagement, opened new commercial conversations, and helped us better understand where our ingredient had the most market potential.
Jaqui Hochreiter
Founder and President, High Rider Consulting (on behalf of Helaina)
Engagement Options
How We Work Together
Retainer Advisory
Ongoing strategic partnership with regular calls, product review, and market guidance.
Project-Based
Defined scope: product launch support, due diligence report, content development, go-to-market strategy.
Executive Intensive
Deep-dive engagement for leadership teams implementing performance health programs.
Due Diligence
Single or multi-asset evaluation for investment firms.
Who This Is For
Built for Leaders Navigating Performance Health
- Health tech founders building products in performance health, longevity, or metabolic health
- Wellness and nutrition brands seeking practitioner credibility and clinical positioning
- VC and PE firms evaluating investments in health, fitness, and sports technology
- Organizations building executive wellness programs beyond standard benefits
- Companies looking for a spokesperson or thought leader with elite sport credentials